About

This comprehensive two-day course by PR and event management extraordinaire Nicky Clarke provides a complete framework for managing events, covering issues from logistics and planning to crisis management, PR and budgets.

Event Management looks at setting objectives and managing limitations, explores venue, supplier and contractor requirements, and offers solutions for dealing with crises and valuable insider knowledge

Whether new to the industry or looking to sharpen your skills, Event Management is essential for anyone who manages events or promotions in their job. This course offers tools, tips and checklists that can take years of personal experience to develop!

Agenda

Setting the scene
•  Why create an event?
•  Identifying and setting goals and objectives
•  Generating positive experiences through meaningful creative expression

Defining the event and its theme
Types of events:   
•  Road shows/Trade shows
•  Exhibitions
•  New product launches
•  Seminars
•  Fundraiser
•  Awards
•  Commemorative celebrations

Conceptualising an event
The two sides of event management:
•  Creativity and originality
•  Working and developing an idea
•  Translating an idea into an event
•  Integrating key elements of event objectives into event
•  Creating and weaving in the ‘wow’ factors

Practical and realistic
•  Aligning creative idea with your event objective
•  Setting up an event budget
•  Monitoring the budget
•  Setting up your planning process
•  Scheduling and assigning time sequences and duration for each activity
•  Breaking down into manageable parts and assigning costs to activities involved
•  Sourcing suppliers
•  Managing client expectations

Marketing, sponsorship and PR
•  Identifying what you need?
•  How to approach sponsors
•  How to market your event
•  Social media
•  Developing your marketing strategies to attract your target audience
•  Using PR to maximise publicity for your event

Assembling Requirements
•  Formulating resource, equipment and services requirements for the event
•  Making the most of your suppliers
•  Negotiating for the best deals
•  Insurance
•  Security

Essential event tools you can’t live without
•  WIP documents and timelines – making planning easy
•  Run sheets – the event manager’s bible
•  Creating run sheets that work for you!
•  Creating event specific and on-the-day toolkit

Strategies for coping with stress
•  Cultivating a spirit of adventure
•  Looking after yourself physically and mentally
•  Letting go of things beyond your control and getting in control of things you can
•  Delegate tasks

Auditing the event progress
•  Monitoring and reviewing implementation of each activity/process
•  Ensuring performance of activity/process is meeting budget, expectations and quality specifications
•  Managing timelines/deadlines
•  Identifying what is going wrong and why – nip in the bud
 
Mistakes a.k.a ‘Great moments’ to avoid (and how to avoid them)
•  Covering all bases – finding the bits that most people forget to do
•  Common supplier mistakes
•  Common client mistakes – how to keep them happy
•  On the day mistakes

Dealing with crisis and unforeseen circumstances
•  Preparing to hit the ground running
•  First things first
•  Communication

Measurement and review
•  Finishing the event – it doesn’t stop once the party is over
•  Tying up the loose ends – invoicing, paying suppliers
•  Reporting


Facilitator

Nicky Clarke

Nicky has over a decade of event experience that has seen her organising parties in royal palaces, tour astronauts around the UK and host receptions in the London Houses of Parliament – and that was just in the UK. Since her return to New Zealand her range of events have included fundraising dinners with the All Blacks, awards nights for Hyundai, the non-profit Women Empowered weekends and the re-opening of Eden Park to 20,000 people last year. Overseas she has worked with the BBC, NASA, the Royal Geographic Society and the Montessori Schools Association, while here at home her clients have also included EnvironFuels, Crest Commercial Cleaning and the E! Channel. 

In-house Training