Advanced Business Writing

About

Ineffective business writing (and reading) is one of the biggest time-wasting culprits. It also creates confusion that could potentially cause misunderstandings between both the writer and reader.

The principles of academic writing that many managers have been accustomed to are very different to modern day business writing.  Business demands clarity and brevity, especially in today’s world of information overload.

Unlike some writing courses, Advanced Business Writing focuses less on the mechanics of writing and more on specific types of business writing. You will work through templates of various types of business documents to enable you to write easily with impact.

Agenda

Day One

Course Overview
• The modern business environment and impact of globalisation on communication
• Evolution and changes in the communication process
- technology, cultural diversity, demands on managerialm writing

Writing Plainly and Concisely
• What constitutes Plain English?
• How to get your message across clearly and simply
• Ensure that your paragraphs link logically
• Develop a logical structure
• Keep your style and tone appropriate when writing

Business Letters and Shorter Documents
(Traditional and Email)
• Letter and email etiquette
• Structures and formats, beginning and endings
• Different types of letters
• Breaking bad news
• Handling angry clients/staff
• Writing and reading on-screen

Day Two

Clear and compelling Proposals and Business Cases
• Principles of effective proposal/business case writing
• Organising your proposal/business case
• Establishing the objectives
• Promoting and presenting your proposal/business case

Business Report Writing – Informative and Persuasive Reports
• Gathering materials for reports
• Logical sequencing - organising and grouping material
• Structuring a persuasive/informative report
• Choosing a suitable reporting format
• Layout guides to create the impact you want
• The effective display of graphs, charts and tables

Presentations
• Presentation planning
• How to write a presentation that is easy to remember
• Creating effective beginnings, middles and ends
• Designing high impact slides
• How to structure hand-outs and note

Facilitator

Nick Read

Nick Read has worked in a wide range of organisations, from government departments and local bodies to medium sized
entrepreneurial companies.

Nick has a prolific background in teaching, television production, sales and corporate communications. His studies of adult learning processes, such as accelerated learning and Neurolinguistic Programming make his interactions with people particularly effective.

A dynamic and captivating facilitator, Nick is committed to guiding and helping you achieve the results you want from this course.

In-house Training

Prices and Registration

* Early bird price available when you register and pay before the dates listed.